Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build an international customer base for oat beta-glucan

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Oats
Goal
Building your customer base of oats buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
100,000+Agri‑Food companies in our database

How we build your customer base

We will research and build a customer base of manufacturers and importers of oat beta-glucan, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the manufacturers and importers of oat beta-glucan that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the manufacturers and importers of oat beta-glucan that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only oat beta-glucan. This page is about buyers of oat beta-glucan, but we can develop your customer base in any direction you need: other products, such as oat bran or oat fibre, other types of buyers, any market.

Oat beta-glucan buyers · October 2026

Market data

3 g a day
EU cholesterol-lowering claim for oat beta-glucan requires at least 1 g per quantified portion and a stated daily intake of 3 g.
Commission Regulation (EU) No 1160/2011, 14 November 2011
4 g per 30 g
EU blood-glucose claim needs at least 4 g oat or barley beta-glucans per 30 g available carbohydrates in a quantified portion.
Commission Regulation (EU) No 432/2012, 16 May 2012
0.75 g
Minimum oat beta-glucan per serving for the heart-health claim in the United States and Canada, both based on 3 g a day.
US 21 CFR 101.81 (Cornell LII, current); Health Canada, 25 November 2010
91%
Share of new products carrying a beta-glucan cholesterol claim that were breakfast cereals, January 2018 to September 2020.
Nutrients (Hughes and Grafenauer), July 2021, using Mintel GNPD data
31%
Cholesterol management is forecast as the leading claim for oat beta-glucan in 2026, ahead of other health positions.
Future Market Insights, 11 May 2026
26%
Pharmacies are forecast as the leading sales channel for oat beta-glucan products, with concentrates leading formats at 30%.
Future Market Insights, 11 May 2026
Buyer groups
Concentrates are sold to breakfast-cereal, bakery, snack and instant-food makers, supplement and powder brands, meal-replacement, sports-nutrition and functional-beverage makers.
SWEOAT (Givaudan), product page, accessed October 2026
Concentrate grades
Oat bran concentrates are offered from 14% to 28% beta-glucan, with fine grades below 150 µm and organic versions.
SWEOAT (Givaudan), product page, accessed October 2026
Instant grades for drinks
Instantised, fully soluble oat beta-glucan grades are supplied specifically for powder blends and beverages.
Cambridge Commodities (distributor), product page, accessed October 2026
Claim use in Europe
Of 29,780 relevant European launches between January 2018 and September 2020, 254 (0.8%) carried a beta-glucan cholesterol claim.
Nutrients (Hughes and Grafenauer), July 2021, using Mintel GNPD data
Viscosity drives efficacy
EFSA linked the cholesterol effect to viscosity in the small intestine, set by beta-glucan concentration, molecular weight and solubility.
SupplySide Supplement Journal, 9 December 2010, reporting the EFSA opinion
Claim markets
Oat beta-glucan heart-health claims are permitted in nine markets worldwide, including the EU, United States and Canada.
Nutrients (Hughes and Grafenauer), July 2021, citing Mathews et al. 2020

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build an international customer base for oat beta-glucan